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If you’re looking to advertise your business online, RollerAds is surely one of the top choices. RollerAds is a popular advertising network with effective ad formats.
Currently, it’s one of the biggest names in affiliate marketing, attracting attention from over 2 billion visitors per day and 10,000+ publishers.
While it mainly offers three ad types—push ads, in-page pushes, and popunders—it’s still a hit with advertisers and publishers. This review will explore into RollerAds’ features, its progress since starting in 2019, and why it’s now a top choice for advertisers.
What is RollerAds?
RollerAds is a self-service ad platform that launched in 2019. It’s gained a lot of high-quality traffic since then, almost matching older platforms like PropellerAds and Adsterra.
In just the last year, RollerAds received over 11 million conversions and more than 620 billion impressions. And that’s surely a big deal!
RollerAds provides advertising solutions tailored to the needs and objectives of businesses operating in eCommerce, Finance, Sweepstakes, Utilities, Antiviruses, Nutra, Dating, and Gaming.
It offers different advertising options, such as push notifications, in-page push ads, and the OnClick method. RollerAds helps advertisers reach people all over the world. One of the best things about RollerAds is that it brings in targeted traffic from all over the world.
Features of RollerAds
1. Creative Library:
Their Creative Library is a comprehensive resource that streamlines the process of creating banners for your campaigns. Instead of spending time designing banners from scratch, you can explore a wide range of pre-designed templates and creative assets.
This not only saves time but also provides inspiration and ideas for your designs. Additionally, you have the option to save your favorite creatives and reuse them in future campaigns, ensuring consistency and efficiency in your advertising efforts.
2. Traffic Estimator:
Their traffic estimator tool is a valuable asset for campaign planning and budgeting. By analyzing historical data and current trends, the tool provides an estimate of the volume of available traffic for your campaigns.
It also suggests the necessary bids to compete for that traffic effectively. This allows you to make informed decisions about your advertising strategy, ensuring that you allocate your budget wisely and achieve optimal results.
3. Smart CPC/CPM:
Their platform offers flexibility in pricing models, allowing you to choose between CPC and CPM bidding options. CPC (cost-per-click) pricing charges advertisers only when a user clicks on their ad.
While CPM (cost-per-thousand-impressions) pricing charges based on the number of times the ad is shown.
Their Smart CPC/CPM feature optimizes bidding strategies to ensure that you get the most value for your investment. By analyzing real-time data and performance metrics, the platform adjusts bids dynamically to achieve the best possible results for your campaigns.
This intelligent bidding system maximizes efficiency and ROI, helping you achieve your advertising goals effectively.
What are the Top-Performing Ad Formats by RollerAds?
Let me explain to you the different types of top-performing ad formats by RollerAds:
1. Push Notifications:
- These are instant messages sent directly to users’ mobile devices or browsers.
- They often contain announcements and sales offers.
- Push ads are highly clickable and deliver excellent results across various industries.
2. OnClick (Popunder Ads):
- OnClick, also known as popunder ads, doesn’t require a creative design.
- When a user visits a publisher’s website, your target URL automatically opens in a separate window or tab.
- It’s an ideal option for affiliates seeking broader reach and high return on investment (ROI) without the need for elaborate creatives.
3. In-Page Push Notifications (IPP):
- In-page push notifications appear within the user’s browser while they are actively browsing a website.
- They boast a high click-through rate (CTR), as users see them only when engaged with the page.
- In-page push notifications are particularly effective for reaching MacOS and iOS users who may not see traditional push ads due to platform restrictions.
How does Rollerads Works?
1. Sign Up:
Begin by signing up and completing a straightforward setup process on their platform.
2. Opt-In Notification:
Once your website visitors arrive, they’ll receive a notification inviting them to opt-in to receive notifications from your site.
3. Easy Unsubscribe:
Users can easily unsubscribe from notifications with just one click if they no longer wish to receive them.
4. Earn Money:
You earn money when users click on advertisements from other brands displayed through your site’s notifications. It’s as simple as that!
What is the Pricing Model of Roller Ads?
1. Push Notifications:
- Pricing Model: CPC (Cost Per Click)
You only pay for the clicks that are delivered to your ad. This means you’re charged each time someone clicks on your push notification.
2. OnClick:
- Pricing Model: CPM (Cost Per Mille/Thousand Impressions)
You pay for the number of times your ad is displayed (per thousand impressions). With OnClick, you get maximum exposure for your offer as it’s shown to a large audience.
RollerAds offers flexible payment options, with a minimum deposit requirement of $50. You can choose from various payment methods, including wire transfer, credit card, Capitalist, Paxum, Payoneer, and PayPal, to fund your advertising campaigns on their platform.
How is the Interface of RollerAds?
RollerAds is designed to be simple and easy to use, making it great for both beginners and advanced users. The website has a clean and minimalist interface, making it clearer for users.
You can easily access all the main features from the menu bar at the top of the page. The combination of blue and green colors creates a calming atmosphere and adds to the platform’s authenticity.
What does RollerAds Dashboard look like?
Signing up for RollerAds is quick and easy. All you need is your email and password, and you’re ready to create a free account with just a click.
Once you’re signed in, you’ll see a list of any previous campaigns you’ve run. The left menu bar has options to help you create and manage your ad campaigns, such as Reports, Tracking, Finance, and more.
Targeting Options by RollerAds
When you use RollerAds, you get a lot of options to target your ads precisely. Let me explain to you the main targeting options you’ll find on their campaign launch page:
1. IP Range:
You can choose specific IP addresses to get traffic from or exclude traffic from certain ones. This is useful for targeting users from particular internet service providers or fine-tuning your campaign.
2. Traffic Quality:
Decide if you want all types of traffic or just premium traffic, which comes from the most converting zones. Premium traffic gives you more immediate conversions.
3. GEO (Country, Region, City):
To reach the most relevant audience, you can target users based on their country, region, or city.
4. Carriers (Mobile ISP):
Allow or block specific mobile operators if needed.
5. Connection Type:
Choose a specific connection type for your audience, such as Dialup, Cable/DSL, or Cellular.
6. Subscription Age:
Target users who recently subscribed, like one, two, or three days ago. This can boost your campaign’s effectiveness, especially for new RollerAds subscribers.
7. Browser Types and Versions:
Choose which browsers and versions to target or exclude, ensuring your ads reach the right audience.
8. Browser Language:
If language targeting is important for your campaign, filter users by the language their browser is set to.
9. Device:
Select desktop, mobile, or tablet traffic to match your campaign goals.
10. OS (Operating System):
Target users based on their operating system, like Windows, MacOS, or Android.
11. Feeds and Zones (White / Blacklists):
Specify traffic sources or specific placements within sources to include or exclude from your campaign.
12. Day and Time:
Set specific times and days for your ads to display, either matching the user’s time zone or setting a specific one.
13. Proxy:
Target or avoid users who are using proxy servers, which can be substituted for completing tasks but are not bots.
By using these targeting options, you can segment your audience and ensure your ads reach the right people. If you need help, their Support team is available via live chat to assist you with your campaigns.
How is the Customer Support of RollerAds?
RollerAds offers exceptional customer support services, setting it apart from competitors in the market. They assist through email and live chat, ensuring customers receive prompt help whenever needed.
The platform has a dedicated team of assistants specifically for affiliate marketers. Unlike other competitors, RollerAds’ customer support team is available 24/7 to assist purchasers.
RollerAds also offers new marketers detailed documentation, including quick tips and advertising strategies. Its blog has comprehensive FAQs that effectively address major user queries. These resources are valuable for users seeking guidance on using RollerAds effectively.
Why Choose RollerAds?
1. Easy-to-Use Platform:
Their platform is designed for simplicity, allowing you to launch campaigns quickly and effortlessly.
2. Worldwide Reach:
With millions of people interacting with their ads every day, you can reach a global audience to promote your products or services.
3. Anti-Fraud Protection:
Their in-house system ensures that fraudsters and bots cannot interfere with your payouts, providing peace of mind and security.
4. Precise Targeting:
They offer a variety of targeting options to help you reach the most relevant and high-converting audience for your campaigns.
5. Flexible Pricing:
You get to choose from different pricing models to maximize your results and optimize your advertising budget.
6. Dedicated Support:
Their team of managers is always available to answer your questions and help you achieve success with your campaigns.
7. Continuous Improvement:
They are committed to constant platform development, continuously working to enhance the user experience and provide you with the best possible advertising solutions.
Pros and Cons: RollerAds Review
Pros:
- All GEOs to target.
- Wide ad reach – over 2 billion daily impressions.
- Solid ad inventory attracts both advertisers and publishers.
- The minimum deposit is only $50, suitable for various budgets.
- Variety of targeting options for reaching the target audience.
- The strong in-house anti-fraud system filters out low-quality traffic.
- The demo provides insight into campaign setup.
Cons:
- Adult content is forbidden, limiting some advertisers.
- RollerAds offers fewer advertising formats compared to competitors.
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Conclusion: RollerAds Review 2024
In conclusion, RollerAds is a great option for promoting your campaigns through push notifications. It offers affordable pricing, high potential for return on investment, and a range of ad formats and targeting options, making it ideal for beginners or small businesses.
With its reliable anti-fraud system, RollerAds ensures that you receive genuine, targeted website traffic to boost your business’s reach.
If you found this review helpful, you might also find similar articles on other push notification platforms valuable.
